Reading… 7, I think. Wait… Yup, 7.
Sorry about that. Missing my syllabus for a minute.
I found myself nodding about the Paula Scher quote in the Introduction to the Original Edition, the one that talks about “the kind of anonymous bad design that we’ve come to ignore because we’re too busy fighting over the aesthetics of the latest AIGA poster.” There’s been a historical tendency for just about every field of art to get more and more insular and self-referential, and less connected to the outside world. I think it helps that as designers we’re usually required to look at things outside of our own work because, you know, we’re doing them for a client, but occasionally I’ll see things that are beautiful and well-designed and worthless for anything except as eye candy.
And there’s nothing wrong with eye-candy, but if it takes years of graphic design training to see how awesome your design piece is… maybe it isn’t so awesome.
1 year ago • 0 notes